TXRX 2025 is a premier Creative Tech and Experience Design conference curated by Luxmin & Perspectives. Despite a one-month timeline, it successfully pioneered a paid-entry model, delivering a high-impact fusion of professional forums and immersive A/V performances that established a new benchmark for Taiwan’s creative ecosystem.
Services
Client
Year | Location
Challenge
Bridging the gap between technology, art, and industry through curated interactive experiences
Navigating a one-month production window while pioneering a paid-entry model in a “free-event” culture. The project faced two monumental hurdles.
First was the timeline: the decision to move forward was finalized just one month before the event, leaving a negligible window for venue booking, marketing, and logistics.
Second was the business model: for the first time, TXRX transitioned to a paid-entry format. In a local market accustomed to free industry events, convincing the community to invest financially was a significant risk.
Furthermore, we had to manage the entire spectrum of production—from branding and stage design to live broadcasting—within this high-pressure timeframe.
Strategy
Validating the premium experience through a dual-track program of intellectual depth and artistic performance
To justify the paid model and ensure high-quality delivery, our strategy focused on Multidimensional Value.
We expanded the programming to cater to different professional layers: the “Creative Tech Forum” for developers, the “Industry Application Forum” for brands, and “Artist Lightning Talks” for inspiration.
By positioning the evening A/V performances as the emotional and sensory climax of the day, we created a comprehensive “Day-to-Night” experience that offered intellectual depth and artistic immersion, proving that high-quality content is worth the investment.
Solution
Executing a comprehensive 360-degree production, from strategic marketing to complex technical stage management
We executed a dual-track program that maximized the limited time and space.
The Forum Series featured experts from diverse fields, providing actionable insights into industry trends. Simultaneously, we managed a full-scale A/V Performance production, overseeing everything from technical stage planning and lighting to real-time visuals and global broadcasting.
Every touchpoint—from the website interface to the physical venue flow—was designed to reflect the precision and innovation inherent in the Luxmin brand.
Result
Empowering the local industry with a sustainable business model and a new standard for professional creative summits
Despite the tight deadline, TXRX 2025 was a resounding success, achieving professional-grade execution across design, marketing, and live operations.
By successfully implementing a paid model, we initiated a “Positive Cycle” for the local creative tech industry, proving that the community is ready to support sustainable, high-value ecosystems.
The event drew a diverse crowd of professionals, fostering new collaborations and solidifying TXRX’s reputation as the definitive stage for interactive experience in Taiwan.
Insight
Interaction is more than a tool—it is the foundational language of the next era's communication.
True innovation in experience design requires more than just technical skill; it requires the courage to build a sustainable business environment.
The success of TXRX 2025 taught us that when you provide genuine value and a platform for authentic dialogue, the industry will respond.
We believe that as technology becomes more invisible, “interaction” will become the primary way we communicate stories, and creating the infrastructure for this dialogue is our most important work yet.
Creative Technology
Live A/V
Experience Design
Creative Technology
Live A/V
Experience Design
Credits
- Organizer: Luxmin
- Co-organizer: Perspectives
- Curator: Partical, Patrick, Tapas Humi
- Project Management: Partical
- Technical Coordinator: Tsai Ming
- Marketing Planner: Partical
- Key Visual Design: Yu
- Conference Host: Patrick, Su Qiao-Chun
- Master of Ceremonies: Ava
- Exhibition Floor Manager: Ra
- Exhibition Staff: Ballman, Jing, Yolanda, Kenny, Ray
- Live Stream: Ni-Jun, Abe, Zheng Xiang-Ren, Jacky, Juwei
- Videographer: Eric
- Photographer: Wutsan
- Sponsors: Bobo Cosmos, Roly, Kaja Coffee Lab, mia_douhualab
Scope
- Exhibition Curation
- Conference Host
- Project Management
- Interactive Experience Design
- Event Held
Exhibition Partner
- Keynote Speaker: Patrick, Chen Jiong-Ting, Ye Wei-Zheng, Luca Bonaccorsi, Su Qiao-Chun, Huang Qi-Jia, Liao Chun-Huan, Dudu Zhan, Zhuang Xiang-Feng, Shiro, Tapas Humi
- Artist: Echoing Shadows, hapharmonious, TAPAS HUMI, Chappie (Tung yu) × shengkai, LUCA BONACCORSI
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