We only do one thing

"Creating interactive experiences"

Enjoy the moment, focus on sensory experiences.

Whether it's exercising, visiting museums, attending social events, enjoying live music concerts, or traveling.

Physical events make people cherish the moment more and create deeper memories.

And, we only do

Virtual

Physical

experience

We don't create experiences that can only be enjoyed alone; we aim to build an atmosphere...

People can freely explore the content in the created space, interact with others, and feel at ease.

The true experience is being in the same time and space, sharing physical sensations together.

The core point is...

"Two-way interaction"

Through the interactions between people, between people and works, or through the immersive atmosphere we create, we enable natural communication and connection.

We hope that in the environment we create, people can forget the distractions of their phones, enjoy the present moment, and share beautiful times with those around them.

Our Propose

"Let people enjoy the present moment again"

Create the experience never have.

Our slogan embodies the way we achieve our goals.
Through each new experience, we allow people to naturally enjoy the present moment.
We also hope to bring our works to the world through touring exhibitions and displays.
And hosting an event similar to "South by Southwest (SXSW)"
We call it the TXRX Interactive Experience Conference. Stay tuned <3"

Collaborate with us...

What will you get?

Design: PXD physical experience design process diagram x1

Content: Core interactive experience production x1

Close: Participant experience data and insights. x1

and...

A group of happy experience participants is also likely to start liking you.

Compared to other teams, what sets us apart?

"Data-driven design"

Through Luxmin Research's proprietary Staring system, we can gain deeper insights into user actions and emotions without disrupting the user experience.

With this as our core, we continuously experiment and validate experience design theories.

At the same time, we provide clear performance data and information to collaborators and clients, facilitating subsequent evaluation of return on investment.

But, to put it simply...

How can we do it well?

We have 2 Core Teams

Physical Experience Design Team

Using visual, auditory, olfactory, tactile, and gustatory senses to create profound impressions. When we combine multiple senses, it becomes easier to remember and recall these experiences. The higher the involvement of the senses, the more immersive the experience becomes.

Emotions often serve as the key to memory. When something triggers our emotions, we are more likely to remember it deeply. Therefore, we design elements that evoke emotional resonance, making them more memorable. Whether it's the feelings evoked by the piece itself or the joy experienced when sharing the experience with loved ones.

Creating uniqueness in things can be a special environment, a unique event, or something unimaginable appearing in reality. These unique aspects often leave a profound impression in our memories.

The human brain tends to remember and recall stories, so placing things within a compelling narrative helps deepen their impression. Whether it's the topic you want to discuss, an anecdote, or a creative story, framing it within a complete narrative makes it easier to connect with our minds.

Future Technic Research Research

Some teams excel in visual presentation, while others excel in software development. However, we specialize in integrating everything together in the best coordinated manner to allow each element ample space for expression, thus delivering the optimal experience. Whether it's projection, LED, lighting, laser, sound... etc., they are all part of our integrated mastery of mediums.

Our core members possess extensive technical knowledge and rich execution experience. We excel in a variety of professional skills, including software and hardware integration, software development, hardware planning and configuration, electronic circuit design, among others. Additionally, we also have profound expertise in relatively advanced professional fields such as AI and IC design. The combination of these skills forms our arsenal of creativity, enabling us to provide comprehensive solutions.

Exploring technology is one of our passions. In the field of interactive technology art, we believe that technology and creative concepts must go hand in hand to create more complete and impactful works.

We frequently collaborate with partners from various professional fields, including landscape designers, interior designers, set designers, theater actors, performing artists, VJs, music composers, lighting designers, illustrators, choreographers, engineers, scientists, issue researchers, writers, and more. We enjoy engaging in discussions with these collaborators, sparking inspiration from one another and adding more depth to our perspectives.

What does our process look like?

"Cross-disciplinary creative process"

In the basic project process, we at least include:

1 round client brief

5 rounds of client validation

1 round final acceptance

We strive to maximize opportunities for synchronous content with the client, ensuring that the final outcome aligns with the expectations of both parties.

◦ Client Brief ◦ Client Brief ◦ Client Brief ◦ Client Brief ◦ Client Brief ◦ Client Brief ◦ Client Brief ◦ Client Brief ◦ Client Brief ◦ Client Brief

1. Conceptualization

Conceptualization marks the beginning of a project.

Cross-disciplinary brainstorming ignites creative imagination and continuously explores various possibilities. Our team selects the most suitable tools and techniques from our "arsenal of technology" to achieve the goals of this project.
◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation

2. Design

Design transforms concepts into tangible forms.

Prioritize designing user experience flows, interaction methods, and sensory utilization. Then, consider elements such as style design, content, visuals, interactions, hardware, and software, forming a preliminary integrated framework.
◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation

3. Prototyping

Prototypes make our ideas clearer to each other.

Building prototypes early allows us to explore ideas and designs, and by testing our projects with people, we can better address the differences in how everyone imagines the project. We prioritize building the essential elements of the core experience to evaluate their interactivity.
◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation

4. Production

Production brings the design to life in reality.


The actual production and execution involve independent development of each specialized element while constantly coordinating and integrating with each other to ensure all components come together seamlessly. From equipment planning, software and hardware development, logical design, visual content, music and sound effects, to environmental landscape design, the execution progress and completion timeline of each part are all planned accordingly.

◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation

5. Testing

Testing ensures that the work meets expectations.

Integrating each element is not a simple task. We must ensure that it is installed, calibrated, and adjusted very well to provide an excellent experience. We particularly care about user experience, so we will conduct two tests: Alpha Test and Beta Test. "Alpha" is suitable for those who already know about this project. "Beta," on the other hand, is blind testing, where we invite others to experience it and provide honest feedback to continuously optimize and adjust before the project is completed.
◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation ◦ Client Validation

6. Deployment

Deployment ensures its perfect presentation.

The experience is about to happen! Careful planning and execution are essential for on-site installation, including calibration of projection or display equipment, stress testing and adjustment of audio and lighting, and automation setup for software and hardware. Additionally, backup plans will be prepared to address any unexpected situations.
◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance ◦ Client Final Acceptance

7. Operation

Operations ensure that everything runs smoothly.

Stability and quality control are the primary objectives at this stage. Our aim is to ensure everything operates smoothly and remains stable over time. Additionally, we will thoroughly document all content for handover to the maintenance team for future reference.

If you also like...

"A dynamic and creative work environment"

Join us! :D

In this dynamic, complex, and creative work environment, you need to continuously progress and innovate to embrace rich and exciting new challenges.
Role & Responsibilities:
  • Recommend how to use the right technology to solve clients problems.
  • Innovate, define strategy, and create experiences across the entire spectrum of immersive technology.
  • Hands-on role which requires coding skills and a broad knowledge of cutting edge technologies.
  • Collaborate effectively with a variety of team members across multiple disciplines including creative (visual design, user experience), engineering, marketing, production, and client services.
  • Research, conceptualize, design, prototype, test, and scale tech-based creative solutions in close collaboration with others across the organization.

What we are looking for:
  • A STRONG passion for new and emerging technologies.
  • Skills as both a creative thinker and a technical developer: excellent problem-solving, strong communication, and creative thinking.
  • Ability to think outside the box and come up with new and innovative ways to use technology.
  • Experience with one or more media softwares such as TouchDesigner, Notch, Smode, Cable.gl, Ventuz, Tooll3, QLab.
  • Experience with one or more programming languages such as Python, C, C++, Flutter, JavaScript, Objective-C/Swift.
  • Experience with game engines such as Godot, Unreal.
  • Comfortable tinkering with brand new technologies and creating rapid prototypes for a variety of projects.
  • Someone who embodies our core values: intrinsically innovative, solutions oriented, quality obsessed, openly collaborative, and straight talking.

Nice to have, but not required:
  • Having experience in the relevant fields of interactive design/technology art is an advantage.
Role & Responsibilities:
  • Responsible for exhibition set decoration, including environmental arrangement, props arrangement, and space beautification, to create an attractive, comfortable, and appealing exhibition atmosphere.
  • Create unique and creative scene design solutions based on client requirements and event themes.
  • Collaborate with clients, event organizers, and other stakeholders to identify venue setup requirements and provide professional advice.
  • Oversee the setup team to ensure efficient and timely completion of the setup work, within budget, and to high-quality standards.
  • Address any issues that arise during the setup process, such as space constraints, safety requirements, etc.

What we are looking for:
  • Having relevant work experience in environmental decoration and exhibition design, as well as a passion and rich creativity for exhibition design.
  • Having a strong visual perception and a keen sense of spatial aesthetics, capable of transforming concepts into reality and creating stunning exhibition scenes.
  • Possessing excellent communication skills and a spirit of teamwork, able to effectively communicate with clients and teams, understand their needs, and provide professional recommendations.
  • Having organizational skills and time management abilities, capable of effectively managing project schedules and resource allocation.

Nice to have, but not required:
  • Possessing relevant academic qualifications or professional certifications, such as art design, spatial design, etc.
  • Having experience participating in similar events or exhibition setups.
  • Possessing professional skills in prop making or arrangement, able to create or utilize various special props and decorative items.
  • Having a certain level of knowledge in interior design or landscape design, capable of understanding and applying principles of spatial design.
Role & Responsibilities:
  • Responsible for writing digital integrated marketing plans, including media planning, marketing strategies, and client service proposals, to achieve clients' business objectives.
  • Develop comprehensive digital marketing plans integrating various online media tools and platforms to maximize brand exposure and sales effectiveness.
  • Responsible for data analysis to assess the effectiveness and ROI of marketing campaigns, and adjust marketing strategies and media placements based on data insights.
  • Maintain social media accounts, including regular content updates, responding to user comments and inquiries, to enhance the brand's online exposure and user engagement.

What we are looking for:
  • Possess relevant work experience in marketing planning, media planning, and customer service, familiar with the basic concepts and processes of digital marketing.
  • Possess proficiency in media tools operation and data analysis, able to skillfully use various online media platforms and tools, and capable of analyzing data to develop effective marketing strategies.
  • Possess excellent communication skills and customer service awareness, able to effectively communicate with clients, understand their needs, and provide professional recommendations.
  • Have a strong team spirit and the ability to collaborate with different departments and teams to successfully complete marketing projects.
  • Have a keen interest in the digital marketing industry, with the ability to actively learn and master the latest digital marketing trends and technologies.

Nice to have, but not required:
  • Possess relevant education or professional certifications, such as Marketing Management or Digital Marketing.
  • Have proficiency in professional data analysis tools such as Google Analytics, Facebook Insights, etc.
  • Have experience in community management or social media management, capable of effectively managing and operating social media platforms to enhance the brand's social influence.

Create the experience never have

Luxmin is an interdisciplinary studio centered around physical experience design and technological innovation research. We are dedicated to studying interactive and sensory design, as well as integrating innovative technologies to create intuitive and immersive experiences.