Ground Fighting Area

Virtual Challenges Transform into Real-world Arcade Adventures

This pioneering project combines physical agility challenges with digital gaming elements, creating an immersive arcade experience where players navigate through a dynamic virtual obstacle course projected onto a 5m x 5m floor space.

Services

Original

Client

Year | Location

2024/11/01~03 | Creative Space, Songshan Cultural and Creative Park, Taipei

Challenge

Design an engaging entrance installation that bridges casual entertainment with conceptual interactive art to attract and retain exhibition visitors.

We faced two significant challenges in developing this installation.

First, we needed to create a technically sophisticated yet intuitive gaming system that could accurately track player movements across a large space while delivering real-time feedback.

Second, we needed to design an experience that would effectively attract and retain visitors at the exhibition entrance, serving as a bridge between casual entertainment and more conceptual interactive art installations within the venue.

Strategy

Using its dynamic visual elements and competitive gameplay to capture attention and drive foot traffic

Our approach centered on creating an accessible yet challenging physical gaming experience that would draw crowds and generate excitement. We deliberately positioned the installation at the exhibition entrance, using its dynamic visual elements and competitive gameplay to capture attention and drive foot traffic.

The strategy focused on balancing immediate entertainment value with sophisticated technology integration, creating an experience that could serve as an entry point for visitors to explore more complex interactive art installations.

Solution

Integrates multiple technical components to create a seamless gaming experience

The installation integrates multiple technical components to create a seamless gaming experience:

Two synchronized projectors creating a unified 5m x 5m interactive floor display
Hokuyo LiDAR system for precise player tracking and movement detection
6-meter projection wall displaying real-time gameplay, overhead views, and leaderboard rankings
Progressive difficulty system adapting to player skill levels
Randomized obstacle patterns and dynamic map movements
Real-time scoring and competitive ranking system

Result

The installation maintained constant player engagement throughout its 8-hour daily operation period, almost non-stop playing from players

The installation proved exceptionally successful in achieving its dual objectives of entertainment and audience engagement.
During its two-day run at the TXRX Interactive Experience Exhibition, the installation maintained constant player engagement throughout its 8-hour daily operation period.

The installation created significant crowd gathering at the exhibition entrance, successfully drawing visitors deeper into the venue to explore other interactive art installations.
The competitive gaming element proved particularly effective in maintaining sustained engagement, with players repeatedly returning to improve their rankings.

Insight

The installation's success validates our strategy of positioning accessible, entertainment-focused installations as entry points to more conceptual interactive art experiences

“Ground Battle Arena” demonstrates the effectiveness of using gamification as a gateway to introduce broader audiences to interactive art and technology. The installation’s success validates our strategy of positioning accessible, entertainment-focused installations as entry points to more conceptual interactive art experiences.

This approach creates a natural progression for visitors, allowing them to transition from familiar gaming experiences to more experimental interactive art forms. The project provides a valuable model for future exhibitions seeking to bridge the gap between popular entertainment and experimental interactive art, suggesting that strategic placement of engaging, game-based installations can significantly enhance overall exhibition attendance and engagement.