In collaboration with S!Lab, we reimagined the classic Snake game as an interactive Christmas experience. Players navigate through a festive digital landscape collecting virtual presents, with successful completion rewarded by physical gifts from specially designed Christmas boxes. This seamless blend of digital gameplay and tangible rewards creates an engaging holiday experience that bridges virtual and real-world celebration.
Services
Client
Year | Location
Challenge
Deliver a festive interactive installation within a compressed three-week timeline
In partnership with S!Lab, we undertook an ambitious project to conceptualize and deliver a festive interactive installation within a compressed three-week timeline. The project demanded rapid ideation, development, and implementation to meet the Christmas season deadline while maintaining high standards of user experience and technical execution.
Strategy
Reimagining the classic Snake game through a festive lens, creating an experience that balanced familiar gameplay with holiday charm.
Our approach centered on reimagining the classic Snake game through a festive lens, creating an experience that balanced familiar gameplay with holiday charm. The design focused on delivering tangible rewards through gameplay, strengthening S!Lab’s brand presence by associating it with positive holiday experiences and memorable interactions.
Solution
Created an intuitive game adaptation featuring Santa Claus collecting gifts
We developed a comprehensive interactive installation that seamlessly blended digital and physical elements:
- Created an intuitive game adaptation featuring Santa Claus collecting gifts, building upon the familiar mechanics of Snake to ensure immediate player engagement
Designed a custom controller housed within a decorative Christmas gift box, with controls discreetly integrated into the festive decorations - Implemented a reward system that unlocked physical gift boxes upon successful completion of the game
Produced immersive holiday-themed audiovisual content that enhanced the festive atmosphere and extended the experience beyond gameplay
Result
Created a memorable experience that strengthened S!Lab's community presence and brand identity during the holiday season
The installation successfully transformed a transitional space into an engaging holiday destination. The combination of accessible gameplay, physical rewards, and festive presentation created a memorable experience that strengthened S!Lab’s community presence and brand identity during the holiday season.
Insight
Presented an ideal opportunity to create an unexpected moment of joy
The strategic potential of the Library’s 10th floor elevator entrance, a mandatory passage point for all visitors to S!Lab. This high-traffic location presented an ideal opportunity to create an unexpected moment of joy, leveraging the element of surprise to enhance engagement with both the installation and the brand.
Where Digital Play Brings Real Christmas Magic Alive
Where Digital Play Brings Real Christmas Magic Alive
Credits
- Creators: Partical, Patrick
- Partners: S!Lab
Scope
- Project Management
- Interactive Experience Design
- Audio / Visual Production
- Software Development
- Electronic Hardware Development
- Institution Installation
- Event Host
Technic Stacks
- TouchDesigner, DaVinci Resolve, Illustrator, Arduino
- Projector