TXRX Interactive Festival 2024, held at Songshan Cultural and Creative Park, brought together Taiwan's leading creative teams and industry pioneers to explore interactive experiences. The three-day event featured nine creative teams, eight professional seminars, and attracted over 5,600 visitors, establishing itself as a key platform for cross-disciplinary innovation in interactive arts.
Services
Client
Year | Location
Challenge
Create a sustainable model that could effectively bridge the gap between artistic innovation and commercial viability in the interactive technology sector
The primary challenge was to create a sustainable model that could effectively bridge the gap between artistic innovation and commercial viability in the interactive technology sector. We needed to:
- Foster meaningful connections between artists, technology providers, and potential clients while maintaining artistic integrity
- Create an environment that would appeal to both industry professionals and the general public
- Design an exhibition format that would encourage direct interaction between creators and visitors
- Develop a platform that could facilitate commercial opportunities without compromising the artistic essence of the works
Strategy
Established a unique exhibition model by combining on-site artist engagement with strategic business networking, creating an ecosystem where artistic innovation meets practical market opportunities
Our approach centered on two innovative core principles that differentiated TXRX from traditional exhibitions:
First, we implemented an “Artists on Site” strategy, bringing creators directly to the exhibition floor. Unlike conventional art exhibitions where visitors typically encounter only the artwork, we created an environment where artists could engage in direct dialogue with visitors, fostering deeper understanding and spontaneous creative exchanges.
Second, we integrated a “Business Matchmaking” component, carefully curating the presence of equipment manufacturers and actively inviting potential buyers. This strategy aimed to catalyze practical applications and commercial opportunities in the interactive arts field, acknowledging that market viability is as crucial as artistic merit.
Solution
Integrated four key elements: exhibitions, forums, workshops, and special events - creating a comprehensive platform for interactive technology and creativity
The festival was structured around four key components:
- Interactive Exhibition Zone: Showcasing cutting-edge interactive artworks and technological innovations from nine creative teams, including established studios like Luxmin and emerging artists from prestigious institutions.
- Cross-Industry Forums: Hosting eight professional seminars featuring industry leaders such as Patrick Hou from Luxmin and Hao Tseng from Leo Burnett Taiwan, exploring topics from AI applications to commercial viability in interactive art.
- Creative Workshops: Organizing hands-on sessions like the “Imaginative Children’s Workshop” and “Sound and Text Creative Workshop,” making interactive technology accessible to diverse audiences.
- Special Events: Incorporating unique experiences like the “Secret Music Night” in collaboration with Sofar Taipei, demonstrating the versatility of interactive technology in different contexts.
Result
Attracted 5,658 visitors in 3 days and generated significant engagement across professional seminars and workshops
The festival achieved remarkable success across multiple dimensions:
- Attracted 5,658 visitors over 3 days (Day 1: 1,572, Day 2: 1,839, Day 3: 2,247)
- Successfully facilitated 3+ commercial collaboration deals
- Established a viable model for interactive technology art exhibitions
- Created a sustainable platform connecting nine creative teams with industry stakeholders
- Generated significant engagement across professional seminars and workshops
Insight
Taiwan is maturing, with increasing potential for sustainable growth through the right combination of artistic excellence and commercial opportunity
TXRX Interactive Festival 2024 revealed several critical insights about the interactive technology art sector:
The festival demonstrated that there is a strong demand for platforms that can effectively bridge the gap between artistic innovation and commercial application. The success of the “Artists on Site” approach proved that direct interaction between creators and audiences adds significant value to the exhibition experience, moving beyond traditional passive viewing models.
Furthermore, the integration of business matchmaking elements showed that commercial viability and artistic integrity can coexist harmoniously when properly structured. This model has established a new paradigm for how interactive art exhibitions can serve both creative and commercial interests while maintaining their cultural significance.
The growing attendance numbers and successful business collaborations suggest that the interactive technology art sector in Taiwan is maturing, with increasing potential for sustainable growth through the right combination of artistic excellence and commercial opportunity.
Innovation converges
at TXRX
Interactive Festival.
Innovation converges
at TXRX
Interactive Festival.
Credits
- Organizer: Luxmin
- Co-organizer: Bobo
- Cosmos Sponsors: Roly, Shadow Monster
- Exhibition Curator: Partical
- Project Management: Partical
- Technical Consultant: Patrick
- Layout Coordinator: Partical, Bibo
- Exhibition Design: Bibo
- Marketing Planner: Lenard
- Key Visual Design: XUAN CHEN
- Conference Host: Patrick
- Exhibition Floor Manager: Ra
- Exhibition Staff: Jing, Abe, Yolanda, Wendy, Ballman
- Videographer: Patrick
- Photographer: Zheng Xiang Wen
Scope
- Exhibition Curation
- Conference Host
- Project Management
- Interactive Experience Design
- Institution Installation
- Event Held
Exhibition Partner
- Artist: Luxmin, Bobo Cosmos, Ekitai, Da Mu, Liao Wei En x Huang Chian You（Siao Huei）, Vera, Yang Jieh Lin, Kira.h, Yang Yi Shan
- Keynote Speaker: Patrick Hou, Hao Tseng, Ju-Mei Hsieh, Pei-Keng Tsao, Jacky Zhao, Kenny Ni, Feng-Rui Chang, Leslie Lin, MNTL Taiwan, Weee!
