Santa Gifts Collection Challenge

Digital Gifts Transform Into Real Christmas Joy

In collaboration with S!Lab, we reimagined the classic Snake game as an interactive Christmas experience. Players navigate through a festive digital landscape collecting virtual presents, with successful completion rewarded by physical gifts from specially designed Christmas boxes. This seamless blend of digital gameplay and tangible rewards creates an engaging holiday experience that bridges virtual and real-world celebration.

Client
S!Lab
Year | Location
2021/12/20~24 | 10F, National Sun Yat-Sen University Library, Kaohsiung
Challenge

Deliver a festive interactive installation within a compressed three-week timeline

In partnership with S!Lab, we undertook an ambitious project to conceptualize and deliver a festive interactive installation within a compressed three-week timeline. The project demanded rapid ideation, development, and implementation to meet the Christmas season deadline while maintaining high standards of user experience and technical execution.

Strategy

Reimagining the classic Snake game through a festive lens, creating an experience that balanced familiar gameplay with holiday charm.

Our approach centered on reimagining the classic Snake game through a festive lens, creating an experience that balanced familiar gameplay with holiday charm. The design focused on delivering tangible rewards through gameplay, strengthening S!Lab’s brand presence by associating it with positive holiday experiences and memorable interactions.

Solution

Created an intuitive game adaptation featuring Santa Claus collecting gifts

We developed a comprehensive interactive installation that seamlessly blended digital and physical elements:

  • Created an intuitive game adaptation featuring Santa Claus collecting gifts, building upon the familiar mechanics of Snake to ensure immediate player engagement
    Designed a custom controller housed within a decorative Christmas gift box, with controls discreetly integrated into the festive decorations
  • Implemented a reward system that unlocked physical gift boxes upon successful completion of the game
    Produced immersive holiday-themed audiovisual content that enhanced the festive atmosphere and extended the experience beyond gameplay
Result

Created a memorable experience that strengthened S!Lab's community presence and brand identity during the holiday season

The installation successfully transformed a transitional space into an engaging holiday destination. The combination of accessible gameplay, physical rewards, and festive presentation created a memorable experience that strengthened S!Lab’s community presence and brand identity during the holiday season.

Insight

Presented an ideal opportunity to create an unexpected moment of joy

The strategic potential of the Library’s 10th floor elevator entrance, a mandatory passage point for all visitors to S!Lab. This high-traffic location presented an ideal opportunity to create an unexpected moment of joy, leveraging the element of surprise to enhance engagement with both the installation and the brand.

Where Digital Play Brings Real Christmas Magic Alive

Where Digital Play Brings Real Christmas Magic Alive

Credits

  • Creators: Partical, Patrick
  • Partners: S!Lab

Scope

  • Project Management
  • Interactive Experience Design
  • Audio / Visual Production
  • Software Development
  • Electronic Hardware Development
  • Institution Installation
  • Event Host

Technic Stacks

  • TouchDesigner, DaVinci Resolve, Illustrator, Arduino
  • Projector
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