Guests play Kia Move Challenge at the media party while a photographer and other guests look on

Kia Move Challenge at the 2026 FIFA World Cup Media Party

A motion-controlled football game at Kia’s World Cup media party

Venue
Taipei Arena, Taipei, Taiwan
When
2026/06/12
Client
Kia
Services
Custom Experiences
Scope
Technical Direction · Equipment Installation · On-site Operation
Tools
Motion Sensing · Monitor

As the 2026 FIFA World Cup kicked off, official partner Kia held a live-broadcast media party at Taipei Arena. On the floor was Kia Move Challenge, a motion-controlled football game: the player stands on a mark and moves to drive the footballer on screen up the pitch, and the score and distance go on a leaderboard. On this project Luxmin took the technical part only: technical direction, installing and calibrating the depth camera and the computer, and running the game on the day.

Photographs

  • A player raises both arms in front of the screen while the game finds him
    Hands up, and the sensor finds the player
  • The player moves in front of the screen as the footballer dribbles up the pitch
    Driving the ball up the pitch with the body
  • A player leans hard to one side to steer past an obstacle while children waiting their turn look on
    Lean to steer past an obstacle
  • The player leaps sideways in front of the screen
    Sixty seconds, the whole body in it
  • The screen shows the final score as the player lifts his fists
    The final score
  • A player stands in front of the screen as the footballer runs up the pitch
    On the mark, steering the footballer with the body
  • The whole station: the leaderboard on screen, the instruction panel, and a keyboard on a stand
    Leaderboard, instructions, and the keyboard for names
  • A video crew films a young player at the screen
    On the day of the media party
  • The Kia Move Challenge leaderboard on the wall-mounted screen
    The leaderboard
  • The screen seen from the side, with the depth camera on top and the pitch marked on the floor
    The depth camera sits above the screen
  • A laptop on a flight case behind the wall, showing the game
    The control position behind the wall

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